Metaphors in computer advertising
I bumped onto 3 very interesting lectures by Charles Forceville, Amsterdam based metaphor researcher, working on pictorial metaphors. He is currently working on a book called Multimodal metaphor (Mouton-de Gruyter 2007), and he is giving a A Course in Pictorial and Mulimodal Metaphor. The first three lectures can be found at
http://www.chass.utoronto.ca/epc/srb/cyber/cforcevilleout.pdf
But I think there is something funny with his work on computer metaphors…
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